Cookie Policy

This Cookie Policy explains how Infant Optics (“Company”, “we”,”us”, and “our”) “) uses cookies and similar technologies to recognize you when you visit our website at https://www.infantoptics.com/ (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

WHAT ARE COOKIES?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Infant Optics) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

WHY DO WE USE COOKIES?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. 

HOW CAN I CONTROL COOKIES?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

1. ESSENTIAL WEB COOKIES

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.

Name: __stripe_mid
Purpose: Fraud Prevention
Provider: .www.infantoptics.com
Service: Stripe 
Country: United States
Type: http_cookie

Name: __stripe_sid
Purpose: Fraud Prevention and Detection
Provider: .www.infantoptics.com
Service: Stripe
Country: United States
Type: http_cookie

Name: m
Purpose: Track the user’s session for Stripe
Provider: m.stripe.com
Service: Stripe
Country: United States
Type: server_cookie

Name: __paypal_storage__
Purpose: This cookie is used by PayPal to store account details
Provider: www.infantoptics.com
Service: PayPal
Country: United States
Type: html_local_storage

2. PERFORMANCE AND FUNCTIONALITY COOKIES

These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

Name: woocommerce_cart_hash
Purpose: Helps WooCommerce determine when cart contents/data changes
Provider: .www.infantoptics.com
Service: WooCommerce
Country: United States
Type: http_cookie

Name: tk_or
Purpose: This cookie is set by JetPack plugin on sites using WooCommerce. This is a referral cookie used for analyzing referrer behavior for Jetpack.
Provider: www.infantoptics.com
Service: Jetpack
Country: United States
Type: http_cookie

Name: tk_lr
Purpose: This cookie is set by JetPack plugin on sites using WooCommerce. This is a referral cookie used for analyzing referrer behavior for Jetpack.
Provider: www.infantoptics.com
Service: Jetpack
Country: United States
Type: http_cookie

Name: ytidb::LAST_RESULT_ENTRY_KEY
Purpose: Stores the last result entry key used by YouTube
Provider: www.youtube.com
Service: YouTube
Country: United States
Type: html_local_storage

Name: woocommerce_items_in_cart
Purpose: Helps WooCommerce determine when cart contents/data changes
Provider: www.infantoptics.com
Service: WooCommerce
Country: United States
Type: http_cookie

3. ANALYTICS AND CUSTOMIZATION COOKIES

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.

Name: tk_r3d
Purpose: The cookie is installed by JetPack. Used for the internal metrics for user activities to improve user experience
Provider: .www.infantoptics.com
Service: JetPack
Country: United States
Type: http_cookie

Name: t.gif
Purpose: —————
Provider: pixel.wp.com
Service: —————
Country: United States
Type: pixel_tracker

Name: g.gif
Purpose: —————
Provider: pixel.wp.com
Service: —————
Country: United States
Type: http_cookie

Name: _ga_#
Purpose: Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculations of visits and sessions
Provider: www.infantoptics.com
Service: Google Analytics
Country: United States
Type: http_cookie

Name: #.gif
Purpose: Used by Towerdata to gather data about website clients to help site owners target better ads at them
Provider: hexagon-analytics.com
Service: Towerdata
Country: United States
Type: pixel_tracker

Name: counter2.cgi
Purpose: —————
Provider: slc.stats.paypal.com
Service: —————
Country: United States
Type: pixel_tracker

Name: _ga
Purpose: Records a particular ID used to come up with data about website usage by the user
Provider: infantoptics.com
Service: Google Analytics
Country: United States
Type: http_cookie

Name: NID
Purpose: Set by Google to set a unique user ID to remember user preferences. Persistent cookie that stays for 182 days.
Provider: google.com
Service: Google
Country: United States
Type: server_cookie

Name: ts
Purpose: —————
Provider: t.paypal.com
Service: —————
Country: Sweden
Type: pixel_tracker

Name: counter2.cgi
Purpose: —————
Provider: chd.stats.paypal.com
Service: —————
Country: United States
Type: pixel_tracker

4. ADVERTISING COOKIES

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Name: YSC
Purpose: YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time.
Provider:  youtube.com
Service: YouTube
Country: United States
Type: server_cookie

Name: VISITOR_INFO1_LIVE
Purpose: YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time.
Provider:  youtube.com
Service: YouTube
Country: United States
Type: server_cookie

Name: c
Purpose: Regulates synchronization of user identification and exchange of user data between various ad services
Provider: stats.paypal.com
Service: Bidswitch
Country: 
Type: server_cookie

Name: td
Purpose: Used to deliver targeted adverts to users based on browsing activity. It is a HTTP cookie.
Provider: www.googletagmanager.com
Service: UnrulyX
Country: United States
Type: pixel_tracker

 

HOW CAN I CONTROL COOKIES ON MY BROWSER

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information. The following is information about how to manage cookies on the most popular browsers:

  • Chrome
  • Internet Explorer
  • Firefox
  • Safari
  • Edge
  • Opera

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:

  • Digital Advertising Alliance
  • Digital Advertising Alliance of Canada
  • European Interactive Digital Advertising Alliance 
WHAT ABOUT OTHER TRACKING TECHNOLOGIES, LIKE WEB BEACONS?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

DO YOU SERVE TARGETED ADVERTISING?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

WHERE CAN I GET FURTHER INFORMATION?

If you have any questions about our use of cookies or other technologies, please email us at info@infantoptics.com.